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Fourth Floor Presents: Low-Cost Web Tools

Are you looking for inexpensive or free tools to help streamline and grow your business? If you are, this is the workshop for you!

Low-cost, web-based tools have become indispensable for many small businesses and individuals, assisting with marketing, communication, productivity, finance and technical support. These web-based solutions offer many advantages over typical software, including no technicians to setup or support, no long-term commitments, compatibility with any operating system or computer and no updates required. Jennifer Chiappisi of Fourth Floor Interactive will be presenting the April Business Growth Workshop for the Gahanna Area Chamber of Commerce on April 18th from 11:30-1:00pm. To register for this event, please signup at the Gahanna Area Chamber’s site.

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Skittles® Gets Rid of Their Website!

Posted by Jennifer Chiappisi on February 27th, 2009

Skittles® got rid of their website!!! Well, sort of. Mars Incorporated, the makers of Skittles®, made a bold statement by essentially removing the content from their website at http://www.skittles.com which instead forwards you to various social networking/media sites, tagging their branded navigation bar on each page.

First of all, I’d like to applaud Mars for taking [...]

Inbound Marketing: Things You ‘Oughta Know’

Posted by Jennifer Chiappisi on February 4th, 2009

Recently Hubspot created a music video based on ‘Oughta Know’ by Alanis Morissette featuring the life of a disgruntled office employee that is frustrated with her company’s inability to see the effectiveness of inbound marketing techniques versus traditional outbound marketing. It goes on to discuss the benefits of using inbound marketing techniques such as [...]